Free Google Ads simulator: Master the algorithm before it eats your budget.

Build campaigns, compete for visibility, and discover why clicks do not always turn into sales. Make mistakes, adjust, and try again without burning through a client’s budget.

What you can practice in the simulator

Mk Ultra AdSim is an independent educational Google Ads simulator created by Dani Espinosa at Marketing Ultra. Practice with fictional campaigns and clients, see what your decisions change, and try again. No advertising account connection or real ad spend required.

Campaigns and keywords

Build Search, Performance Max, Shopping, Video, and Demand Gen campaigns. Try keyword match types, negative keywords, ads, and budgets.

Bids, auctions, and conversions

Compare bidding strategies and inspect search terms, cost per click, and conversions. If you get clicks but no sales, work out why.

Clients who put you to the test

Run campaigns for a plumbing business or a shoe store. Follow story mode, practice freely, or use the training room. The budget is fictional. The decisions are yours.

How to start practicing Google Ads

Choose a business case, or start with story mode if this is your first time.
Create a campaign: objective, budget, targeting, bids, and ads.
Simulate days, review the results, and adjust your campaign. Repeat until you understand what changed.

For students, teachers, and professionals who want to practice before managing a real account. The English version has its own market in Salem, Massachusetts, with US dollars. The Spanish version uses businesses and searches from Spain, with euros.

Before you start

Is the Google Ads simulator free?

Yes. Your first simulation does not require an email. From the second simulation, we ask for an email so you can continue for free. No payment card is required; marketing communications are optional.

Do I need a Google Ads account?

No. You practice in your browser with a fictional account. AdSim does not connect to your Google account or publish real ads.

Is this an official Google tool?

No. Mk Ultra AdSim is an independent educational tool from Marketing Ultra. It is not affiliated with, sponsored by, or endorsed by Google LLC. Google Ads is a trademark of Google LLC.

Can it predict sales for my business?

No. Results come from a simulated market with educational rules. Use them to practice decisions, not to forecast the performance of real campaigns.

Can I use it as a beginner or teach a class with it?

Yes. Story mode guides you through client cases, and the training room helps you practice concepts. I created it for my Google Ads classes. Contact me through Marketing Ultra for guided training or to use it with a group.

Where is my progress saved?

In this browser. Spain and US games are saved separately. Clearing browser data or switching devices does not automatically transfer your game.